Dan Leveille

equalitopia:

Hey, wait!

Who’s that featured in Tumblr’s LGBT directory!? ;)

I love Tumblr’s featured directory listing option. I just paid for Equalitopia’s feature in the gay and lesbian directory, and it’s a really well done live-updating self-service submission process. I love it!

It’s probably one of the best experiences I’ve had paying for a product. Credit card payment is in this tiny little pop-up widget. You barely even see the “transaction,” so you don’t really even remember paying. The price is clear, but only shows up in a cute little grocery store sticker. The whole process is done on a single page.

User experience well done! Nice job, Tumblr!